Rattray in 2012
|Born||Benjamin Michael Rattray
June 16, 1980
Santa Barbara, California, U.S.A.
|Residence||San Francisco, California, U.S.A.|
|Alma mater||Stanford University
London School of Economics
|Awards||2012 Time 100 list member
2012 Fortune 40 Under 40 Rising Young Business Leaders list member
2014 Commonwealth Club of California 21st Century Visionary Award
Some charities treat donors like cash machines. Until now there hasn't been any effective way for them to provide a more personal or interactive giving experience.
There are a lot of complaints by the older generation about the lack of action in this generation. My retort: give these people something to be engaged in. Cutting a check is not engaging.
Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.
I was always interested in social change but never actually did anything about it.
In college, I was always disappointed by lectures that covered social problems but failed to identify what I could do to change them. Part of the problem was that many professors simply didn't believe they had a role in converting awareness to action.