Quotes by: Edgardo Osorio
I design flats like I design heels: They must be seductive, beautiful and comfortable.
Being inspired is one thing, but completely knocking off a design is another. There is a big difference.
Up until the 1960s, women would meet designers in their private ateliers, and together they would build a relationship and a wardrobe. Then, all of a sudden, designers disappeared into their own private bubble, and there was no communication.
People want fashion from us, whereas they might buy core styles from other designers.
I got a New York designer to build my dream store here, which is a little bit of Florence in New York. It's like the Duomo on Madison. I got inspired by Santa Maria Novella and all the Renaissance architecture.
Even though my shoes are different from Ferragamo's aesthetic, which is more classic, I learned the importance of fit and quality. We were making shoes like they used to, by hand, and I carried that with me.
I like the idea of sending my Aquazurra girls out with a lucky charm under their feet.
I started doing flats because women would always apologize for wearing them when they met me, as if they had to be in heels when meeting a shoe designer.
There's something special about shoes, they give you a high like nothing else.
What I always say to people is dress from the feet up. If you don't normally wear colour, try some colour on your feet; it's the place, I think you can have fun and update your outfit.
For me, I knew the Christy flat was a beautiful shoe, but I had no idea the incredible trend that would follow - I mean, it's the most copied thing ever!
My retail partners, they are my brand ambassadors. They're the ones who are selling the shoes to women.
America is our biggest market, and I really do believe if you can make it in New York, you can make it anywhere.
I wanted to create flats that are as chic as heels - flats you don't have to apologize for.
I have so much fun because I love to meet the women who wear my shoes and meet the clients. That, to me, is the best part - getting to know the faces of the people who actually wear my shoes and getting to have a conversation with them.
I went to department stores, and there was nothing that I really loved. All the shoes were too complicated, too crazy, too ridiculous, too extreme. The platforms were so high; the shoes were so ugly, covered in crystals and feathers and crap. I just thought, 'Maybe somebody wants a beautifully simple, sexy shoe that they can actually walk in.'
We have such a loyal following in London that we decided to open a shop, and I find Albemarle Street extremely charming and special.
For me, it's important that I can talk to my customers all over the world. They can comment on what they like, tell me what fits - we have a daily dialogue. I can also see what she looks like and how she wears my shoes, which is a huge advantage. Thank God for Instagram; it helps me keep connected.
I want to know who my client is. I see her on Instagram, but it's another thing to get to chat with her.
I want to make shoes that a woman can walk in. That's kind of what they're made for.